Smart Accouting SOlutions for Agricultural Producers

Designed specifically for the unique needs of agricultural businesses, our tools simplify data management, enhance financial clarity, and support better decision-making. From field to finance, we help producers stay organized, profitable, and focused on growth.

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Services

accounting solutions for every agricultural need.

Agricultural Accounting

The FBS accrual-based ERP system integrates financial and operational data to give producers real-time insights and true profitability tracking.
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Professional Services

Our Professional Services team delivers expert accounting solutions and custom reports tailored to your farm’s unique needs, helping you make informed, data-driven decisions.
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Machinery Management

CropZilla provides machine-based analytics that help you model, measure, and optimize equipment performance and costs—before you ever hit the field.
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DataXChange

DataXChange allows seamless integration of third-party data, enabling you to import and consolidate inputs from various sources for a comprehensive, streamlined analysis.
COMING SOON!

Advanced Modules

Specialized software tools for crop, livestock, and feedmill operations, providing detailed tracking, analysis, and reporting capabilities that extend beyond core accounting—enabling producers to manage inputs, monitor performance, and optimize profitability across every area of their operation.
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Who are we?

Mutual Agricutural SOftware Aliance

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MASA was founded by a dedicated group of producers and long-time users of FBS Systems who recognized the enduring value of the accrual-based accounting system developed by Norm Brown in the 1980s. When the future of FBS became uncertain, these individuals—both customers and producers—came together to preserve and continue the legacy of a system that had become integral to the way they managed their operations. Today, MASA remains independently run by this same group, maintaining a deep understanding of both the software and the real-world challenges faced by agricultural businesses.

 

Over time, MASA has evolved into a solution-based company, offering a suite of products and services that support accurate accounting and informed decision-making in agriculture. While preserving the core principles of Norm Brown’s original system, MASA continues to innovate with tools that help producers manage complexity, improve financial insight, and drive operational success. With its roots firmly planted in the agricultural community, MASA remains committed to delivering tools designed by and for the people who use them.

Integrating Machine Data

About Cropzilla

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CropZilla enhances farm operations by providing real-time machine data analytics, offering insights into equipment performance, fuel use, and maintenance costs. This helps farmers optimize machinery, reduce downtime, and lower operational costs, enabling smarter, data-driven decisions.

 

When integrated with FBS, CropZilla’s data feeds directly into the accounting system, connecting machine performance with financial tracking. This integration offers a comprehensive view of both operational and financial health, helping farmers make informed investment decisions and track equipment ROI, ultimately boosting profitability and efficiency.

I’ve used CropZilla for 9 years and nothing else plans or tracks costs like it. It helps us plan ahead, learn from the past, and test changes before spending. In year one, two decisions boosted our profitability by 50%. Thinking about a CFO? Start here first.

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Caleb Wilson
Manchester Farms - Logan County, OH

FBS has been invaluable for our swine operation. It helps us manage finances accurately, track costs, and make informed decisions. With everything in one place, FBS streamlines our operations and provides the insights we need to stay on top of our business.

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Joe Dykhuis
Dykhuis Farms - Holland, MI

MASA’s cloud-based FBS platform has transformed how we track information on our grain farm. It gives us real-time access to data, streamlines record-keeping, and helps us make more informed decisions to improve efficiency.

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Bernard Peterson
Peterson Farms - Loretto, KY
Blog

Farm Management SOftware Blog

Are Hidden Costs Eating Away at Your Harvest ROI?

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MASA Enhances FBS Platform with CropZilla for Smarter Decisions

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Stay Ahead with the Updated 2025 Farm Financial Standards Guidelines

In today’s rapidly evolving agricultural landscape, producers are tasked with managing increasingly complex business environments where processing vast amounts of data is essential for success. Accurate and consistent financial reporting is critical not only for meeting external requirements from...

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Limitations of Farm Accounting and Business Intelligence Software

Farm accounting got you stumped? In the ag industry, many farmers rely on preparers for their farm accounting needs, but those services aren’t always an option. So, it’s important to understand the basics of farm accounting and the challenges that they introduce.

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What are Business Intelligence Tools in Agriculture?

According to IBM, business intelligence isn’t a new concept. But, it wasn’t until the 1990’s that data management systems really took off, despite their complexity. At this stage of development, anyone who wanted to use business intelligence tools needed an IT specialist to help them understand and...

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Blog

Farmsmart monthly newsletters

FarmSmart Newsletter October 2024

FarmSMART                  October 2024

Sun sets on another season of hard work.

Dear Friend,

Harvest season is wrapping up across the Midwest, as farmers bring in the last of their crops after months of dedication...

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Farmsmart Newsletter December 2024

FarmSMART                  December 2024

New Year, New Horizons:  Exciting Opportunities Ahead in 2025

Dear Friend,

s we welcome 2025, we want to take a moment to wish you a Happy New Year and share some exciting...

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FarmSmart January 2025 Newsletter

FarmSMART                  January 2025

Empowering Your Farm's Future: Technology, Data, and Efficiency Driving Success in 2025

Dear Friend,

Although it is still early in 2025, MASA is excited to continue driving...

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March 2025 FarmSmart Newsletter

FarmSMART                  March 2025

Unlock New Potential with Enhanced Tools and Upcoming Innovations for Smarter Farm Management!

As spring unfolds and new growth begins, MASA Farm Smart is excited to share fresh...

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