Know More. Operate Better.
August 5–6 | Magnolia Hotel Omaha
Built for Producers Who Run Real Operations
Growing Insight is a strategic gathering for agricultural operators who want to run better businesses — not a software user conference, not a sales event.
For a day and a half, you'll sit with serious producers trading what most rooms never surface: what they actually measure, where they were losing money without knowing it, and what's working at scale right now. Most of the people on stage are producer-owners showing their own operations — their own numbers, their own screens.
If your operation is diversified, multi-entity, or growing past the limits of spreadsheets and disconnected tools — owner, operations lead, CFO, or controller — you belong here.
What You’ll Take Home
- Where AI is delivering in agriculture today, where it isn't — shown live by the producers running it on their own data
- What the best-run operations actually measure, and the reporting cadence that changed their businesses
- Machinery economics almost nobody tracks: true cost per acre and per hour, repair vs. replace, what a day of downtime costs in season
- A quick-wins list you can put to work in your first 30 days back
The AGENDA
Day 1 — The Strategic View
Producers talk through their biggest operational challenges, unfiltered — and the afternoon belongs to AI, led by producer-owners, not vendors. The day ends in the Bear Pit (house rule: no deflecting), then dinner with no agenda.
| Time | Session | Led By |
|---|---|---|
| 9:00 AM | Welcome | MASA CEO |
| 9:05 AM | Opening Keynote: Turning Farm Data into Better Decisions | Dave Swain, Vision Technology Management |
| 9:55 AM | Producer Panel: The Numbers That Changed How We Operate | Eichelberger · Veldhuizen · Gangwish |
| 11:05 AM | Machinery Economics Nobody Tracks Well Enough | Watkins |
| 12:05 PM | Networking Lunch | — |
| 1:15 PM | AI in Agriculture, Part 1: Reality, Noise & the Data Foundation | Paustian · Dykhuis · Jones |
| 2:45 PM | AI in Agriculture, Part 2: Producer Intelligence in Practice | Paustian · Dykhuis · Watkins |
| 4:00 PM | Bear Pit: Open Q&A — Ask Anything | MASA production & finance experts |
| 4:55 PM | Day 1 Close | MASA CEO |
| 6:00 PM | Group Dinner (offsite) | — |
Day 2 — Applied
Tactical and peer-driven: roundtables on how the best operations run, then a hands-on workshop — real use cases, real problem-solving, quick wins you can hand your team.
| Time | Session | Led By |
|---|---|---|
| 9:00 AM | Peer Roundtables: How the Best Operations Actually Run | Facilitated small groups |
| 10:00 AM | Producer Trends from the Field | alliantGroup |
| 10:40 AM | Hands-On Workshop: Data, Workflows & Where You're Stuck | Wolters + producer presenters |
| 11:40 AM | Closing: Where MASA Goes Next | MASA CEO |
Why Attend
The sessions are strong, but the value people remember happens between them — the roundtable where another operator describes exactly the problem you've been circling, the Bear Pit answer that saves you a year of trial and error, the dinner conversation that turns into an October phone call. None of that happens on a screen.
Event Details
Location: Magnolia Hotel Omaha
1615 Howard Street, Omaha, Nebraska 68102
Date: August 5-6, 2026
- Day 1: 9:00 AM – 5:00 PM (+ optional evening gathering)
- Day 2: 9:00 AM – 12:00 PM
Reserve Your Spot
In-person registration is now closed. You may still register for the virtual option through Monday, August 3.
Hotel Accomodations
The event will be hosted at the Magnolia Hotel Omaha where we also have a hotel block available at a discounted rate. Reservations using the special rate can be made at the following link until July 22: Hotel Reservation
1615 Howard Street, Omaha, Nebraska, United States, 68102
Questions?
Reach out if you would like help deciding whether this is the right room for you or others on your team. info@masa.ag