Know what it actually cost.
What you spent is easy to total. What it cost is the hard number: per acre, per head, per turn, per entity, on every basis you report on. MASA is built so that number comes out of the ledger itself, and not out of a spreadsheet somebody rebuilds in February.
One operation. One set of books.
Everything is arranged around a ledger built for agriculture. Data comes into it, answers come out of it, and the decisions that cost the most money get made on it.
A ledger that speaks agriculture
Money and production in one system of record, across every entity, on every basis you report on. Enter it once and it is right everywhere.
Stop keying it twice
Feed mill, packer, scale, agronomy, equipment and transaction data. Set each source up once, and after that it is upload, check, done.
Reporting you can hand to a lender
Financial statements on any basis you keep, enterprise and close-out analysis, and your own live data for the BI and AI tools your team works in.
The true cost of every acre
Telemetry off your own machines turned into cost and performance per acre, so a six-figure iron decision stops being an educated guess.
One load of feed. Four right answers.
A single delivery is a quantity against a pen, a cost to spread across animals that gain, die and move, and a journal entry — all at once.
Nine dollars and fifty cents a hundredweight separates the number the tax return is built on from the number the close-out decision needs, and both of them are right.
The crop side has the same problem wearing different clothes. Anhydrous prepaid in December is deducted in the tax year it was paid for, belongs to the crop year it will grow, and has to land per acre and per bushel at harvest.
The operations we build for.
Multiple enterprises, multiple entities, real production volume, and somebody in the family or the bank who will ask how you arrived at that number.
Sow units, nurseries and finishers under one or many entities, owned and contract production side by side. Close-outs that reconcile to the general ledger, and packer settlements that arrive without hand entry.
Cattle on feed, cow-calf and backgrounding, where ration cost, rate of gain and inventory valuation all have to hold up on more than one accounting basis at the same time.
Large acreage across owned, cash-rented and share-rented ground, often with grain, trucking and custom work as their own enterprises — each of which should show whether it earns its keep.
Operations built from many entities, partnerships and ownership structures — and the management companies keeping books for producers who are not their own employees.
“[MASA] has been invaluable for our swine operation. It helps us manage finances accurately, track costs, and make informed decisions. With everything in one place, [MASA] streamlines our operations and provides the insights we need to stay on top of our business.”
Joe DykhuisDykhuis Farms · Holland, MI
“MASA’s cloud-based platform has transformed how we track information on our grain farm. It gives us real-time access to data, streamlines record-keeping, and helps us make more informed decisions to improve efficiency.”
Bernard PetersonPeterson Farms · Loretto, KY
“I’ve used [MASA Machinery] for 9 years and nothing else plans or tracks costs like it. It helps us plan ahead, learn from the past, and test changes before spending. In year one, two decisions boosted our profitability by 50%. Thinking about a CFO? Start here first.”
Caleb WilsonManchester Farms · Logan County, OH
MASA Labs.
Labs is a producer-driven effort inside MASA. Producers take on the initiatives that matter most to their own operations, build with AI, and contribute what works back to the group, where it is standardized, scaled and made available to everyone on the platform.
It is built and tested by the people who have to live with the answer, and it keeps going back out to more operations to be sharpened.
Owned by the people who use it.
Mostly producers, along with an accounting firm that serves producers and the founder who started it. When something is wrong, it is wrong in an owner's own books before it is ever wrong in yours. That is why the roadmap looks the way it does — it is set by people who pay for a bad decision twice, once as an owner and once at their own year end.
Being a customer is a separate thing: most operations here are customers, not owners.
Software you put your books inside should outlast the people who sold it to you.
Tell us how it is actually put together.
We would rather talk about how the business is actually put together than run a demo at you. How many entities, which enterprises, where somebody is reconciling two systems by hand every month. Bring us that and we will show you what changes and what doesn't.