Northern lights over southern Ohio.
Dear Friend,
We hope you caught this month's spectacular aurora borealis light show (without the solar flares frying your GPS!). Similarly, the FBS/MASA team is rolling out a powerful "cloud" experience of our own. Learn more from our new CEO's first monthly update. Plus a hearty thanks to Brian Watkins who ably served as our interim CEO.
In this month's news:
- Meet us at the World Pork Expo.
- User Conference September 10th and 11th.
- Can we trust Ag Data in 2024?
- Q&A: Printing setup files. SDG
 CEO Update
A Message from Leslie
I am honored and delighted to assume the role of Chief Executive Officer at Mutual Agricultural Software Alliance (MASA), and I am excited about the opportunities ahead as we chart a course for the next phase of growth.
Over the past 15 years, I have been privileged to lead software development initiatives, initially in the financial services sector before transitioning my focus to agriculture eight years ago. My journey into agriculture began with my family's establishment of a livestock operation in 2016, where we raise breeding cattle and goats. Since then, I have dedicated myself to the agricultural industry, shaping product strategy at DTN and most recently serving as VP of Product at Bushel.
My educational background includes an Honors Bachelor of Science degree in Business Economics from Marquette University and a Master of Business Administration degree from the University of Nebraska at Omaha.
My passion for product and software development is driven by a desire to leverage technology in addressing real-world challenges to make a tangible difference for users. My connection to agriculture is deeply rooted in my admiration for the hardworking producers who strive to earn a livelihood while nurturing a legacy for future generations.
I am eager to build upon MASA's established foundation, leveraging our robust farm accounting, cost management, and enterprise reporting solution. With the invaluable support of our user-member-owners and subject matter experts, I am committed to delivering continued value to our customers.
I look forward to the opportunity to connect with you at the FBS/MASA booth (V166) during the World Pork Expo on June 5-6 in Des Moines, IA, and/or at the FBS/MASA User Conference in Moline, IL on September 10-11.
Leslie Vicary
Chief Executive Officer
Mutual Agricultural Software Alliance
vicary.l@masa.ag
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The National Pork Producers Council (NPPC) continues its long tradition of presenting the World Pork Expo this June 5-6 at the Iowa State Fairgrounds in Des Moines, IA. The world’s largest pork industry-specific trade show draws thousands of pork producers and industry professionals from America and beyond with an expansive trade show, educational seminars, industry updates and networking.
As the industry leader in farm accounting, cost management and enterprise reporting for pork producers, the Mutual Agricultural Software Alliance (MASA), powered by FBS, will be there along the north wall of the Varied Industries building.
Can’t Wait for the Show? Connect with FBS Today.
We hope to see you at booth # V166 to discuss how our solution can help you coordinate, communicate and manage every aspect of your pork enterprise to make better data driven decisions and optimize profitability and efficiency.
FBS/MASA User Conference Includes Mississippi Dinner Cruise
Plan to enjoy scenic and sumptuous networking as the prime rib Mississippi dinner cruise returns to Day One of the 2024 FBS/MASA User Conference in Moline, Illinois on Tuesday, September 10th through Wednesday, September 11th. Registration details soon.
Can We Trust Ag Data in 2024?
University of Illinois Extension specialist Emerson Nafziger advises farmers to keep their eyes wide open against company research claims in Prairie Farmer.
"Farmers ultimately want to know if a product works — or more than pays its way over years and fields. But 'works' is almost impossible to answer, especially since many products are sold as addressing deficiencies that many fields and crops do not experience."
