Farm Management Software Blog

MASA Enhances FBS Platform with CropZilla for Smarter Decisions

Written by Seth Harrison | Wed, Mar 26, 2025 @ 12:32 AM

 

In an exciting development for producers seeking to optimize their farm operations, MASA has added CropZilla Machine Analytics (CZMA) to our product portfolio, enhancing the already powerful FBS platform. This integration brings new levels of data capability to help producers make more informed decisions, reduce costs, and boost operational efficiency.

 

What is CropZilla?

 

CropZilla is a cutting-edge analytics platform that leverages telematics to track equipment performance and calculate your true cost per acre. By integrating CropZilla into the FBS platform, producers can now benefit from a digital model of their farm operations that highlights opportunities to optimize machine usage, labor, and field efficiency.

 

Key Benefits for Producers

 

Track Equipment Performance with Precision

CropZilla uses real-time telematics to monitor equipment efficiency, allowing producers to compare productivity by field or date range. This provides a clearer view of how each season progresses and highlights areas for improvement.

 

Scenario Planning for Smarter Equipment Decisions

With CropZilla’s Scenario Tool, producers can evaluate potential equipment purchases or leases in seconds. By comparing current equipment performance to potential upgrades, producers can analyze the financial impact of their decisions before committing to any investment.

 

Optimize Field Efficiency with Patented Algorithms

CropZilla’s Field Efficiency Calculator recommends optimal A-B line paths for each field, ensuring machinery moves along the most efficient routes. This not only reduces fuel and labor costs but also improves overall operational efficiency.

 

 Financial Impact Analysis at Every Level

Producers can view field-level profitability or assess performance at an organizational level, giving them a comprehensive understanding of financial outcomes across all operations. This allows producers to make data-driven decisions that align with their long-term business goals.

 

 See CropZilla in Action

 

Want to see how CropZilla is transforming farm operations? Check out this case study video to explore real-world examples of how producers are benefiting from the platform.

 

Why This Matters for Producers

 

By adding CropZilla to the FBS platform, MASA is empowering producers to:

Improve operational efficiency through data-driven insights

Optimize machine and labor usage

Evaluate equipment investments with greater confidence

Gain a deeper understanding of their farm’s profitability

 

Learn More

 

To explore how CropZilla can revolutionize your operation, visit www.cropzilla.com. MASA is excited to bring these advanced capabilities to our platform, helping producers thrive in an increasingly complex agricultural landscape.